Catherine has spent more than 20 years following the money across industries including healthcare, manufacturing, banking, and construction — which means she can often see what’s happening inside a business well before it shows up on the bottom line. For Catherine, accounting is about far more than recording and balancing numbers; it’s about reading the story behind them. Financials reflect the decisions, processes, and people driving a business every day, and patterns often appear in the books long before problems become obvious elsewhere. High sales with weak retention, shrinking margins, turnover, and process inefficiencies all leave clues if you know how to read them.  As she pursues both her Master’s in Accounting and CMA designation, Catherine is especially passionate about the strategic value management accounting brings to organizations. Her goal is simple: make financial information accurate, meaningful, and structured in a way that helps clients understand what is really happening inside their business, empowering them to move forward with confidence in decision-making.  Outside of accounting, things become (even more?) nerdy.  Catherine is an unapologetic ink drinker (book addict), a camping nut and travel bug who speaks a few languages enough to be dangerous, an organic gardener with a plant collection somewhere north of 200 (how?), and she loves to cook and bake from scratch like her kitchen is a science lab.  When not behind spreadsheets she is often behind the camera enjoying photography and turning pictures into watercolor prints on occasion.  An avid fiber artist, Catherine knits, crochets, embroiders, quilts, and sews. At one point, she sheared a sheep, processed the wool, dyed it, and turned it into a scarf entirely by hand because, much like her approach to accounting, she prefers to appreciate and understand things from the ground up.   Her husband is incredibly supportive (and likely exhausted) as he is co-caretaker to her 3 cats, 32 chickens, and ideas about animal rescue and home improvement projects.