Michelle Talarico didn’t set out to build one of Colorado Springs’ most beloved catering brands. She and Kathy bought a tiny delicatessen in 1989 for $4,000, brought a bag of flour and a pan to the closing, and decided failure simply wasn’t on the menu.
In this episode, Michelle joins Re and Brian to talk about the early days of Picnic Basket Catering Collective, the strange blessing of not being able to finance bad ideas, and the advice that helped keep the business alive: spend intentionally, save consistently, and dance as fast as you can.
This conversation winds through all the good stuff that makes entrepreneurship both ridiculous and sacred: lucky money socks, haunted offices, list-making rituals, calendar wars, working with your spouse, empty-nest grief, business identity, and the brutal fear that comes when everything you’ve built feels fragile.
Michelle also shares the COVID moment that nearly cracked her open: watching $800,000 in business disappear from the books, promising her team they would not be abandoned, then finding hope in curbside casseroles, box lunches, and a community that showed up when it mattered.
It’s funny. It’s tender. It’s honest. It’s a reminder that business owners are often just leaves in the wind, holding on by one tiny stem, still choosing to feed people, serve people, and build something that matters.
Listen in for a conversation about legacy, resilience, community, and what it really takes to keep showing up after 37 years in business.
# Show Me YoursTranscript: Michelle Talarico of Picnic Basket Catering Collective
This is a lightly cleaned transcript prepared from the episode recording. Minorfiller words, repeated phrases, and transcription artifacts have been smoothedfor readability while preserving the conversation, humor, and originalmeaning.
Hello. Hello and welcome to Show Me Yours. I'm Re Werner and here with myhandsome co-host Brian Werner. I'm wearing it. Oh, you know your name, too. Ido actually. I showered this morning as well. So, I know your hair looks reallynice. Thank you. Thank you very much.
Yeah. Well, we have a very special friend of ours, Michelle, joining us. Wehave Gosh, we've known you guys for a long time now. Yeah, you you let at leastthe HR side of the team get all up in your business. We support Merl. We loveyou, Merl. and Jersey girl. But we've we have had the pleasure of working withthe Picnic Basket Catering Collective, Michelle and Kathy, the founders andvisionaries of this epic Colorado Springs brand. I mean, if you don't knowPicnic Basket, then you probably have only lived in Colorado Springs for 5minutes, probably.
Yeah, you probably need to get out to more events. Yeah, these two incredibleladies have built a business around setting the table for our community. Theyset the table for your moments, your memories, your happy places. And quitefrankly, we all know breaking the or breaking bread is the best way to connect.And they give us the bread to break. You literally do. And they make reallygood bread. Like really, really good bread. I'm really excited to share thisconversation with everybody here because Michelle, if you've met her, you feellike you've known her for 15 years.
And one thing I know even before we started filming here, we just got done withlike a 45minute conversation on business and vulnerability and all of thehardships of business. So now that we're warmed up, I'm actually really excitedto see what we're about to explore. Michelle, Picnic Basket has been such alegacy in our community, but I'm sure it didn't start that way. I mean, whatwere the first few years of you and Kathy? Okay.
What was that moment when Picnic Basket was conceived? What that looked like?yes, we're going to do this.
So, thank you first of all for having me. It's great to be here with both ofyou. And you do look very handsome. That's how you show your wife as well. Icould be better.
So, quick funny story. We I would love to say that we came up with the namePicnic Basket. We didn't. Kathy and I 37 years ago in 1989, I don't even knowif you two were born then. We were. Okay. Yeah, we were. We were. We'reactually nine.
Okay. But I was almost double digit almost double digit. I was born in the late70s. So you remember the year? You were born. This is This is going well. Thatwas the A and Giants in the baseball game. It could have been a giant. Do youreally remember that? That's kind of how I remember things. It's numbers based.There you go. You're so weird. Me too. I'm not I'm just We bought a business umin 1989 that was named the Picnic Basket. They were not a catering company yet.They were a little delicatessen over off 4:004 minutesof a not great area offof the Union and Constitution for anybody that can can look and think of thatarea. They had a
delicatessen. They had a name. Back then there was such a thing called a phonebook. Oh yeah, you grew up with And I grew up off of Union and Constitution. Ohyes, I had to do a golf course.
Okay. So I smoked my first out on those railroad tracks. Well, then we werejust right off Lael in a not great area across from some not great apartments.But I we bought this business for $4,000. The owners so wanted out. They weremoving to Delta, Colorado. They said, "Pay us $250 a month, no interest.Start now. Here's the keys. You can take over the lease to the building."They had a an oven. They didn't have a stove. We cooked off of hot pot,induction burners. Really? Yeah. It was crazy. 5:005 minutesAnd we I had beenworking at a restaurant downtown called the Dale Street Café.
Kathy was in the middle. She used to be a She still is a musician. She has abeautiful voice. Her band was she was just in the process of of not wanting tobe involved in touring and counting on that for income. So I literally broughta bag of flour. This is true. And a pan to this closing of this business. Webought a business, gave him a check for $250. Started this business. And wefelt like it had a name. It wasn't a bad name. It wasn't a good name, but itwas a name in the phone book. We still have that same phone number to this day.And so that's how the Picnic Basket came to be. When did we know that itclicked and it was ours?
Really on day one. Because it's been a ride of I think I can. Mm-hmm. From thevery beginning. It's never been a possibility to us that we fail. sometimesprobably to our to a detriment. We believe so much we couldn't borrow a dimefor years and years. We now are grateful that we couldn't because we feel likewe couldn't finance our bad ideas, but we just danced as fast as we could. Wehad a lot of great friends and family that believed in us. We both knew a lotof people and thank God we were right because we're still here.
You can't finance your bad ideas. I think that's brilliant. That's solid adviceto anybody getting started out. Yeah. And that's probably why it's reallydifficult to get any financing when you're first getting going. Absolutely.There's no right. There's nothing there to guarantee anything. And in 1989,luckily, you two were young enough to not think of this. It was a really badeconomy. I was just 24 when we bought that business. So, I was young, not asyoung as you, but it was just a not great economy. And it was kind of like agreat time to be the new inexpensive career because no one was
spending money. So, it didn't look like we were clamoring to get business. Wejust I mean the sandwiches at our store, this is a true story, were because wehad an open delegation and and we still kept it open for a year or actually 10years after were the sandwiches were $1.79 and we were afraid people wouldn'tbuy them because we raised the price a dime. They were $169 when the otherpeople left. So, it's it's just it's so interesting to look at how all of thosethings have changed. I remember being really sad that we couldn't get financingbut also in hindsight realizing it's okay like we we still
kept those same um you didn't even ask this question so I'll answer please andthen I'll I'll be quiet and let you ask questions. We had a really greatadvisor, financial advisor, a couple great financial advisers advisors and alawyer who said, "No matter what, you need to spend a dollar for everyhundred that you make on advertising, you have to." But the biggest wordof advice that we still use, and it did save us, was you must save 10% of everydeposit that you make and put that into savings. M and we hated it because wehad no like how do you save 10% of nothing?
Yeah. 10%. So, but those things were so helpful and it was helpful that wecouldn't borrow money because we couldn't do what we probably shouldn't do atthat point. And that's a big relief now because I can't imagine had have had webeen that young and you know 37 years ago and on top of every other insecurityin owning a business we also had huge debt to pay off. It's a tough place tostart. Very tough place. Usually, I mean, we see it all the time. If you startoff that way, it just snowballs because I mean, that interest catches up toyou
and you're paying that interest and then you got to borrow more and keep upwith everything else and there's no foundation. Yeah.
What? So, and then sometimes you're not able to spend that dollar out of thehundred for the marketing and it becomes a compounding where you're notinvesting where you should be when it comes to you know, allocating thosefinancial resources. It can be a big wear for just trying to grow a company.Yeah. When I say our first five years in business, it was like Tweedle D andTweedle Dump coming up with bad ideas. It It's so true. And you know, hearingno was very sobering and we were a little humiliated, but it was really good. Imean, that that built stronger people.
And I think that we still take risks in a better more strategic way or at leastone thing that we do. Yeah. Yeah. Not as sloppy. Not as sloppy. Yeah. Thosefirst year years those years to make a mistake. True. And play and explore andyou fail fast. Absolutely. You're smaller. You're leaner. Yeah. You don't haveas many advisors either to sometimes, you know, kind of bounce things off. So,you're just "Okay, let's give this a whirl." Then all of a sudden,you're "Oh, I just paid some tuition. Okay, now we're moving on tosomething more strategic." And I think you start to learn how to slow downa little bit and
just look at it from different angles and, you know, riskreward and, you know,what's let's scenario test this and make sure okay, what's the worst case here?What's our best case? And absolutely. Yeah, back then we had one employee and Ilaugh because we're 130 now when we're in season which is starting now. Butalso it what a blessing that we didn't have this huge payroll to cover. Oh mygoodness. We didn't have you know all those things that we sort of felt like ifwe could have borrowed we could have done this we maybe right
with any luck that could have worked out but it we were really blessed in thatway that we kept that circle small until it was ready to expand it a little andexpand it a little bit. Yeah. And I want more than one pan. We do have morethan one pan and several stoves and yeah, all the helpful things. 12:0012minutesThat's just magnificent. I love that story. How did you come across thedoctor's house? I was a waitress at this little restaurant downtown when I wasstill at C at Colorado College and I fell in love with hospitality. I tell thatonly to kind of set the stage for the story. I met Kathy there because her bandplayed at the Dale Street Café.
I became a manager of the restaurant and then when I was 23, I had theopportunity to buy into the restaurant. I had no money. I borrowed My fathergot $5,000 from his pension fund, gave it to me so I could pay the woman whoowned the building and who really owned the business. so that I would have someskin in the game. And she said to me clearly, I remember it, you will workabout 100 hours a week, you'll make no money, but you'll own half of thisbusiness. And she said, I will bail us out. She luckily had some abilities withstocks and things that she she did she financed the business for for severalyears because it was losing money.
Oh wow. And so Wow. That woman was also a real estate agent. Janet is her name.Janet when she decided to sell the business and of course I was making nothingon the sale or she didn't either. She found us the Picnic Basket. She called ortold us on the last day, hey, I want you to know that this I she have no idea,but I want you to meet these people. Just met them. It might be a fit. And so,so Janet found that for us and which was just such an amazing thing. Yeah. Thatwe had that opportunity and I from such a young age um I just I fell in
love with pleasing people and with the whole world of hospitality and I didn'tknow there was another option. I didn't think I wasn't smart enough to think,you know, businesses and I'm gonna I wish I could say that, but I did not knowthat. I just knew that I loved whatever that was, whatever that feeling was.And so, we found the business and we just, like I said, we just have alwaysbelieved we can. It's beautiful. Serving people. Wow, Janet. Thank you, Janet.Yeah. Yeah. Such a beautiful blessing. Wow. Well, what do you say we get intothe blanket? Are you ready?
I think I get hives. You can get Well, maybe you can make yourself have hives.I don't know. I don't either. Rob think I have heard that is a thing. Okay.Yeah. So, I know some of it's like an allergic based or whatever. like I endedup getting them a couple days ago down in Manitou of all places. But um and I15:0015 minutesthink I got bit by something when we were down by the creek. Butum but I've heard like sometimes with anxiety or you know if you're just maybereally stressed or um Yeah. Yeah. Let's hope it grab one.
Okay. Do I just not even look? I just They're all pull it out. Whatever you andfor our audience.
Well, and then you might have to help me because I don't have my readers.
What's a quirky habit or superstition you have? I got you. Related to yada yadayada.
So, what's a quirky habit or superstition you have related to your work orbusiness that no one else knows about? Interesting. You know what this made methink of? And this is not mine, but it's like the baseball player that's on ahitting streak that does not clean his underwear. Oh.
So, really? 16:0016 minutesI just I guess that's a great example to start. Thisis the thing. So, it is a thing. Yeah. It's like a almost like a superstitionor you know, you hear about it, but it actually being a play. They're on camerasaying that. Yeah. So, that's the good luck. Yeah. I'm a big superstitionperson. I don't know if that's the Italian or the Mexican or the AmericanIndian or if it's just me, if it's being a tourist. I don't know. But I have alot of good luck things I do around I'm a huge Denver Bronco fan. Huge.
I have a nervous breakdown during the games in good and not good.
Okay. And there are certain things I have to do. But see, Kathy, well, I don'tknow if she knows about all of them, but I I if something good happens, if Ihave the game on in the bedroom and I have the game on in the living room, andsometimes I have the game on in the kitchen, if the winning thing, the good, itsometimes doesn't even need to be they scored. It could be a good play. We'rehaving a really crappy year. And I'm even just happy with one first down. Yeah.I'm just even happy with not a negative play. I will then stay in that roomuntil the game is over because I
think I have the power in that throw that connected device to evoke the powerof the winning for the whole team for the NFL. I cannot even me. They do. Theydon't know that I have this ability. Yeah. I also just on a quirky I think alot I have a lot of like I say things like that makes me nervous or this makesme nervous. Today Marl was trying to fix one of the screens in my office withmy with our catering software and she had a screen up that she thinks is I saidI can't do that model. It makes me nervous. And what people hear me say
that but what they really don't know is what I mean. I have this quirky thingthat and maybe all of us do. Maybe we just all call it something different. IfI'm looking at a screen, it has to be organized the way I need it to beorganized or it doesn't make sense to me. Can I live if it's someone else's? Ofcourse. But I'm not going to, you know, explode. But I just my brain doesn'twork as well. Yeah. So I Does everyone have that? I have that. I have a veryparticular way my screens have to be laid out or it's just not functional. Andif I look at someone else's screen, I'm you
tell me what I need to look at and point and cuz I don't know where I It's notthe same quality. It's yeah, where's your pain point here? Let's hone in onthat. But I'm like sometimes looking at a massive spreadsheet with you know,hundreds of rows and columns. I'm what am I looking at here? Where's yourlaunch? Can you give me a helicopter view really quick? So, we're You got fiveminutes. Yeah. So those are my main quirky my my other superstitious things arethat I somehow think that if I prepare this is a horrible thing that if Iprepare myself for a my I have parents who are aging as maybe we all do
and my dad has fallen a couple times. My mom has fallen a couple times. My momlives in Denver. My dad lives here and I my sister and I both have thishorrible thing. She lives in Denver. If she calls me, I immediately thinksomething happened and really trying to be better, but the very first thingI'll say is, "Is everything okay?" Yeah. And it's this super It'salmost like I just I wish I didn't do that to her and I wish I didn't do thatto me because I really do not want to miss the wonderful opportunity to keep havingrelationship with my sister just as my
sister, right? Not as a doom teller. Not as Right. It's all for other reasons.Yeah. Like we just Yeah. We're both really trying to be better about that.Yeah. And sometimes your husband calls me on her phone. He doesn't have a cellphone. And he will just always like say right away, Shelly, it's Howard, buteverything's okay. Just take him out of the way. Yeah. Thank you. I appreciatethat. You can have that sire. Maybe that kind of thing about Yeah. Yeah. If trafficis bad on our way into work, I don't know what if it's a mindset thing orsomething. But for me it's like
a traffic is because we live all the way into Monument and so our commute ispretty lengthy in itself but is it it's normally like 25 minute drive whichisn't so terrible but if it gets past like a 30 minute commute to me it meansthe whole world has gone off the rails and my day is going to be terrible andeverything's going to be thrown off. We are still super blessed to be inColorado Springs with I know, right? And I share five minutes on our commute.Yeah, we're so superstitious about that. It's just you kind of let it take youthere like immediately. Like this is this is not just a one time thing. I'm
going to try for 45 minutes. Everything else will be great. No, you go for thepace over and go to bed. Yeah. turning right around. I'm gonna be drinking bythe end of the call for the whole entire day. And now I don't know why I feelcompelled to bring this up supernaturally. This office is haunted. And so I Irefsert a little bit of video here. Um, we do have video proof, but because ofthat, I won't work here at night. If the sun goes down, I'm that ghost is herelooming. I hear you and I can't focus. I get scared. I won't leave any area that's
not lit, which is pretty much every area except for my office. So, I think I'mgoing to get eaten after those rational things. Like not I'll be scared andI'll check it out and then I'll feel okay. That is not Yeah. Like I will geteaten. I'll go right into the mouth. Yeah. One bite. Yeah. Wonder where I amand I'm going to be gone. That's so funny because you seem so calm abouttraffic and think this is going to ruin my day. Oh my gosh. Yeah. The outerserved image of you would be that. Yeah, it's okay. It's all right.
Traffic 100,000 things. Life's okay. It's scary. She does have a little bit ofchildhood trauma when it comes to ghosts or like aliens and such. I do. Yeah.But my dad back in the 80s, he had a Halloween party and it's more aliens and theghost too kind of resonate in it. But he had a Halloween party and turned onwithout telling us kids. There was a whole bunch of us kids. He turned on theold radio version of War of the Worlds and he's playing it. I've only heardabout it. I won't even let Yeah. Oh my gosh. And so me and my brother brothersactually all thought it was real. We're listening to this radio
broadcast of these broadcasters saying the aliens are coming down. They'vedestroyed New York, Chicago. Oh my gosh, Detroit's under attack right now. Andwe're like going around to the grown-ups that the world we we got to go. We'vegot to find a bunker. We have to leave. We took mattresses off of the bed andmade in the basement like a little bunker for us kids because the adults weren'tpaying attention to us. But then we're going to save ourselves. Yeah, that'swhat we did. Like they were laughing at it, Alice. And so we tried to create abunker to protect all of us.
So me, my brother Thaad, um even my cousin Ronnie, all of us are all terrifiedof aliens. We can't even watch AC. 25:0025 minutesWow. 25:0025 minutesYeah.Because it's not intriguing. It's scary. It's scary. Yeah. Just the idea orconcept of an alien to us. Yeah. It's scary. Yeah. Tell the trauma. It does athing. It does do it. It lives in your head brain. It absolutely.
So, here's all my superstitions. Sorry guys. Right. Don't dribble in this braidfor an hour to get this. No. Sometimes it's "Oh my god, what's upthere?" Yeah. Mine's kind of a quick hitter and it's really strange. So,it's usually cash flow related. It's when our cash will start to dwindle alittle bit. Our receivables will start to blow up like a big old belly. M and Iget to the point where I'm like my blood pressure's raised and I'm like we gota line of whatever but I'm like oh how many phone calls do I need to make tocertain folks or whatever to get some of these you know larger ones
coming in. So, usually I do I kind of get into that almost like what we werejust talking about with the I got that, you know, firecracker in my hand andI'm about to I usually wake up the next morning and I'm "Today is the day.Today's a money day. I have money socks and they're my lucky money socks."So, usually I have to like blood pressure raise, go to sleep, wake up, and thenit's and then you're it's a message to the universe "Hey, they're thepayments are coming in today." And sure as it works. It works. It's theweirdest thing, but I usually have to go through about like 10 days of You haveto the point of work going through bankrupt.
Mm-hmm. Oh, absolutely. 27:0027 minutesThese stories we tell ourselves, it's sotrue. It's so true. And then when you realize that everybody's doing that.Yeah. Exactly. They've all got their own Yeah. You're telling the story of theBroncos and how you're, you know, transporting this vibe through the device tothe NFL. Oh, yeah. Are you like that with baseball? Um, oh, I'm like that withfootball, too. Yeah, definitely. Yeah. Yeah. There's times where I'm they'renot listening to me. No. What is going on? I think that's where the whole Whatis the moniker? The There's millions of coaches, couch coaches, couch coaches,armchair coaches across the country.
Yeah. Yeah. So true. If you would just listen to me, you could win this game. Iflew on top of here. to like bless. Can I come over for a situation? Yeah. Whatdo you say we pull another one? Okay. That actually proved to be quite aninteresting conversation because All right. We all have that one thing we can'tlive without for productivity. Show us yours or describe if it's too personalto show. So how would that be too personal? I don't know. We all have that onething we can't live without for productivity. So it kind of sounds like
could be a person or you rely on. It could be a a piece of equipment. I mean,it could be a podcast or TV show. I mean, one thing we can't live without forproductivity. I'd probably say this is going to sound kind of dorky, but it'sgot to be my 10 key on my laptop. You are a dork. Which Re looked at me at onepoint. She's can we just get you a smaller laptop? And then you just like plugthe 10 key in. And I'm absolutely not. I need the laptop where it's built in.And I'm I kind of like the bigger screen, too. So, I'm sometimes spreadsheetsand I'm like,
yeah, that's going to hurt my eyes if I'm on a 13 in screen. So, yeah. Yeah,that sounds ridiculous. But I really did. I mean, she I think Re's "Whoa,10 key is important, you know, on the new laptop." I get it. Yeah. Yeah.Can you not If you don't have that, you feel like you can't be productive. No.Because then at that point, yeah, I'm an iPhone user and every time I have toput numbers in, I'm really? I got to switch it over. And then they're acrossthe bar and I'm wait over here. I feel like I'm on a rotary phone.
And I'm like with the 10 key. I'm like possessed. I'm like possessed. I can.Yeah. Yeah. But it can't just be any 10 key. It could be a calculator.
Okay. So, it could be, but it's got to be that like I guess there's maybe aname for that design, but I think I just call it a 10 key. Yeah, cuz it's zerothrough nine. Yeah. That might be an is that an accountant? That might be anaccountant. Accountant to be productive. Yeah. I think I would I'd probably beI'd lose 20% of my efficiency in it every day. Yeah, which sounds ridiculous.It really I understand it like just even saying it out loud right now. But youprobably more numbers than you do letters, right? Would you agree with that?
Yeah, cuz I speak a lot of letters at this juncture or someone else types theletters. So I think so. It's Yeah. A numbers a numbers thing. Yeah. Yeah. Forme, it's lists and not not the organization of the list as much as the listitself. If I don't do the list, I don't get productive. And it it's it isn't evenbeing productive on the list. Does that make sense? Yeah. Like it's just theact of the list that gets me gets my brain "Okay, the boulders aresinking." Yeah, I'm ready to and I find that I'm more I'm just moreproductive that way. I
know that's not exactly what that asked, but No, it is actually. I mean, that'sa Yeah, that says something. And I think it's interesting like yours is the actof what I'm hearing is writing that list and getting your brain organized andready for productivity. Mine my brain went straight to list too but in adifferent way. When I write out my to-do list I always have to put like alittle circle or a square next to that item because of that satisfaction ofchecking. I do that too. I love that box. It's my favorite thing in the world.Do you ever put some on your list that you've already done, but you just want?Yes, I do. Do you do that?
I do, too. I I'm a strike through though. I used to be a strike through, butnow I am a boxer. Okay. Interesting. And I I know there's something about that.Yeah. It's just I just love it. But I will say electronic like it's not thesame. It's not the same. It's the pen. I've tried all of those things. Yeah.and it just doesn't seem to be. I'm even a strike through on electronicallyjust doesn't look right, you know? but now you're not getting thrown away atthe end of the day. I'm seeing you tomorrow. yeah, that's Yeah. Yeah.
There's something about filling a whole page with those check marks and takingthat piece of paper and tossing it in the feels really, really good. It justkeeps me on track. Not just for the obvious reasons, but even if it does gointo day two that I have that long list. Sometimes, of course, I put things onthat are not going to be done in, you know, they're just big. It's it's onething if it's a quick thing, but I find that even just the act of having thatlist sitting on my desk gets me more productive. Yeah, I agree.
So, I've got it sitting right next to my keyboard right now. And then the otherthing is it's my calendar. If it is not on my calendar, it just my life. So Ifeel awful for those moments that don't make it to my calendar because it justwon't happen. I am the exact same. And I've had this conversation with lots ofpeople at work that say, "But but Michelle, if you would have just lookedat my calendar, it's like I I hear you. I'm not saying I'm happy that I didn'tremember this meeting. I'm just saying it wasn't on my calendar. I put
everything on my calendar. I agree. You know, I've heard people say,"Well, if you would have just looked at my, you know, I am responsible formy calendar. You're responsible for yours. If you want me to be there, you needto put it on my calendar." It goes bullshit. Yeah. Because if it's just onyours, it only happens in your world. Absolutely. Yeah. Okay. I totally have asidebar question. Personally, do you usually schedule time with Kathy?
So, do you guys have to Is it to that point where it's hey, we've got to putsome personal time down or like about dates or I want to say you two are reallygreat and I mean this sincere sincerely role models for that. It seems andmaybe this is just your social media image, but it seems like you have thatability to set time for those dates and that personal time for each other. I hopeso. we have to almost because we've actually found that if we're notintentional or if we don't sometimes schedule other things fill it and then allof a sudden I'll look at random and be like it's been a hot minute since I'vetaken
you on a hot date like this needs to happen and I'm scheduling exactly I'mputting something down for us and this is yeah we definitely are there aretimes that we're good about that we are supposed used to have we call Mondayour pretend day off because it it can be mostly a day off from work. Sometimesthere's crazy things that happen on Mondays, but and we're supposed to have abusiness meeting in the morning. So, we kind of set the week that way and thenjust have the afternoon to do something fun together. And what ends uphappening
sometimes with, you know, Sam and the kids or with other things, right, or thisthe bakery thing that we're doing, we end up taking a lot of Monday to do otherthings and then we don't have time, you know, and then it's we've beenfinishing work at 7 or 8 at night and then usually one of us has to go get somework done from home because that's what you do when you're a business owner.Maybe you guys are better than me. No, we're not. It's I mean, depends on theday. We will take time, but other days Yeah, it's we go home and there's moreto do.
There's more to do and just you don't get that time and then you go to bed andthen you get up in the morning and you do it all over again. And so, we do needto be better at blocking that time. And I know that it's just it needs tobecome a habit. Yeah. You know, it's interesting because when the kids werelittle, I think Brian and I are really good about intentionally going out ondates, like scheduling and getting a babysitter because there's a whole processto it, right? And then you get that babysitter and then that reservation, youyou stick with it.
Nothing else gets in the way. But no, our son, he just turned 16. He's ouryoungest or oldest. Our daughter's out of the house, and so they're completelyself-sufficient. And now it's well, every evening is a date. It's just the twoof us. We don't need babysitters. You know, if we want to go out to dinner,we'll go out to dinner. Or if we want to go hang out with friends, we'll goout. And it's well, what does a date look like?
How do you redefine a date at this stage of life? We're just starting toexplore that. Yeah. Has been an adjustment. I bet. I mean, you drove off forthe first time and it was what do we do with ourselves? I bet it used to be theUber Axe. I'm sure the same And just, you know, I think it doesn't matter howmany kids, but especially, 38:0038 minutesyou know, at around that time thatthey're driving. I just I remember and I still I honor the memory, but I alsoremember how sad that was to realize I I did I told Kathy I did this and shethinks I'm making it up. I really did do this for a couple weeks after I didn'tto take him to school anymore. I'd go
through the mind and that Yeah. like feeling and I just kind of mourned that.And do I love having the freedom that I don't have to race off somewhere at,you know, 3:30 to go get of course. But there's also those times that Irealize, wow, that was really cool. I got to do that. But it is weird when yourealize there's no one in this house. Yeah. And that's cool, but I really missSam. They lived with us for a while and I still miss that. We've gone almosttwo Yeah. almost two years and it's still like Yeah. Yeah. Yeah, but but it isso important to make that time for those dates because as you two know when youwork
together and when you happen to really like each other and enjoy it's like youdon't want to let those that slip away because it's just too easy to kind ofget into we're definitely notorious for it. I think we often times joke withour kids that they could have an MBA in business because of all of the businesstalk those poor children have endured over the years during dinner time. I'msure it's just insane. And even our dates are a little bit Oh, and then we'lllook at each other and we'll pull out the business credit card because it wasall business card.
We're like all we do is talk shop and we talk two minutes personal. I mean, I'mactually excited when I'm like I know this is going on the personal. It'srarely never happen because there's always stuff, right? There's always I askedKathy last night, I said, "Hey, I would go um out and have a beer with youto get the point, this little bar that's right down by the picnic. That'd begreat. We can talk about words, but you know, it's like you're you're all youhave different headspaces. Say one word about work. And then there are othertimes where it's okay, she needs to talk about work. It's okay.
Yeah, that's funny that you bring that up. So Re's usually like ready to jumplike right into shop like first thing in the morning and I'm usually like grabmy cup of coffee. I'm like let me get a couple to five minutes just to like atleast get one cylinder going up. And you guys like what do you think of this?like whoa that is too we can't make that big of decisions before 6:30 in themorning like I need a little more time on that morning I bring so I like to getup really early and sometimes by six o'clock I've already had like an hour anhour and a half in and I'm like
yeah so it's it's it is some I I do that because I just can't like was thateven a word. That's right.
So, is Kathy the night owl if you're really Okay, he's the night owl in ourrelationship. That's when he turns on and I'm "You got babe. I'm sorry.It's 9:30. It's my bedtime. Don't talk to me." If I'm in bed after 9:30,something's wrong. I love to be like my ideal like like song bird singing in myhead time is between 9:00 and 9:30. If I'm in bed like that, I just love it.Yeah. And I don't And but yeah, Kathy will always find things that And that'sgreat. Like I love that she has that time, but it it's always funny when likeI'll know it's been like 2 or 3 hours,
the keys open up and it's okay, you must have just found too. And that's great.Like Yeah. No wonder you don't want to get up in the morning. Yeah. At the sametime. Yeah, we definitely have to like temper that, you know, and it takes awhile to respect, you know, each other's space that way. And that's actuallyour decompression time. For me, it's how I do life in the morning and it's myway to energize my day. Whereas for him, it's his way to unwind from the day.And you need to set the tone. Yeah. Yeah.
So, I'm kind of like doing my you know, morning yoga without doing the yogawhere I'm just "Okay, I'm listening to the birds right now." Yes. Ihear a deer walking behind me. Yeah. She'll even she'll even say that. She's"Don't you hear the birds?" I'm "I didn't." She has thisfunny thing where she always says, "Smell," she said, "See thesmell the bunny." It's funny. She said, "It's one time strange to Samand now forever more." She kind of says it and she's not wrong. Like it Ido wish in my perfect world sometimes I could just like be, you know, look outthe window and see the buddy.
It's so boring. But like my head is like and then this and then this. And Ithought another tagline for the idea. She's "What is going on with you?You're not even the marketing part of our business." Is really good.Exactly. Yeah. Love it.
Well, and even laugh about it, too. Like you said, it takes a little bit oftime to be "Okay, we've got our kind of cadences or we have ourparticulars or there's certain things that are important at certain times ofthe day. routines, um, superstitions as well. I mean, yeah, absolutely. Butyeah, I love laughing about them though. I think my love like we have so manytimes like they're all hilarious. I mean, I'm sure I mean, so your 16-year-oldstill lives with you. Yeah. Yeah.
So, you haven't had to you won't for a while have to face that empty neester.Oh, it's almost it almost feels as if we are. He's really ingrained into hisTaekwondo lifestyle. It's not just even a hobby or an extracurricular for him.He's a black belt in Taekwondo an international champion. He's an instructor ofthe dojang. So very Yeah. So he and he loves it. I mean, especially during theschool year, he's at school. As soon as school is over, he is at the dojanguntil 10:00 at night.
So, it's Yeah, it feels empty nest because he is just never around. And we'reall for it because he's doing such a great wonderful thing for his life, hisself-esteem, who he is, but alone with him. Sure. So, we don't see a whole lotof him. But then I think it'll really hit me when he does go off to college orwork or whatever. And he does completely leave the house. I know. It is. It's aIt's a real It's a real thing. Even when Sam just went to college, that feltvery different. But then him getting married and them buying a town home andmoving
out. It's like it's a different kind of silence. Yes, we didn't he wasn't thereduring college. She was in Boulder, but for some reason it felt different. Thatmakes sense. Now just Yeah. Permanent. It's permanent. Yeah. Yeah. Cuz I guessthey're still coming home for Well, at least you hope they're coming home forthe holidays when they're still in college. And um but you're right. I mean, Icould see okay, hey, he's going to start his own life and have his own family.And yeah, that does feel more Yeah. permanent.
Yeah. Yeah. I can see how that is. Yeah. It's It's just different and and it'snot necessarily different bad. Just getting used to that takes takes a bitsometimes. It does. It does. Yeah. Well, we've got time for one more. Go. Me.Do I wear my glasses today? Boy, my eyes went. It is crazy, isn't it? Oh gosh.We're really going to end on a big one. Oh, really? Yeah. I apologize inadvance. But I think this will be good. Okay.
Describe a time you felt completely overwhelmed and thought your business wasgoing to fail.
How did you pull yourself out of that tail spin? Should I tell that from todaywhen I thought my business would fail? Just kidding. I mean, this week lastweek, there's Yes, exactly. I think if we're all really honest or if I'm beinghonest, I think it's probably you do. I don't know if I can do this. I want tobelieve that we I mean Yeah. We're we're our own like harshest critics.Absolutely. We are we self-doubt a lot. Absolutely. But I think that alsodrives us too. I know. It's maybe a good It's maybe a good bad thing.
I u I have this card thing. I love buying the most random cards, whetherthey're offensive with bad words or just like completely out there or justsomething that means nothing to me in that moment but could in another moment.And I've had this card that I've been holding on to. It's been I've got a I'mso serious on my cards. Like I've got a box where I keep them all stashed. Andthis card I probably had for like eight or nine years sitting in the card boxwaiting for that right moment. And this card says live life as if you're a leafthat any day you could fall.
And do I like that? I don't like it, but I like it. Exactly sitting in my heartand we're so alone. We're that's waiting for that right moment. But every timeI see it, it always resonates because it makes perfect sense. In a way, it's alittle scary because I mean any moment you can fall. But I think that's likethe life of a business owner. We're we're leaves on a tree and we shake and thewind blows up and storms come through and we're just hanging on by this littletiny stem and any day we could fall. Yeah. You know, it's it's that's so sotrue. I I I think just like visualizing that I think Yeah, I think I've gotmine.
So, this was so when we So, just kind of quick backstory like the company wasformed like I mentioned earlier back in 2008, stalker alert, you know. Yeah.But that was just like it was like friends and some family on the side orwhatever, you know. It was I kind of kind of called it our vacation fund.
So, that was from 2008. Fast forward to 2015, that's when I was offeredownership. I was working for a firm up in the tech center and I looked at Re,I'm I don't feel like this is my calling. I don't feel like this should be mythe rest of my career cuz this is a like career decision here. And I looked ather and I said, I think I want to like go out on my own and I really have somegreat ideas. And she's okay, I'm fully on board for that, you know. So, we kindof started to plan. At one point, she said, "Okay, are you guys are yougoing to buy a book of business because that's what typical CPAs usually dobecause I
mean, you know, not to be, you know, not to knock the CPAs out there, but I'mwe're not really great personalitywise."
So, I looked at her and I said, "You know what? No, actually, I'm not. I'mnot going to take that traditional path. I think I want to build the businessfrom the ground up and mold it into what my vision is because I'm like buyingsomeone else's book, they did it one way and then you try to come in and youchange too much and usually that just creates a lot of just friction. So Istarted in our basement. A bed was pretty much like where the clients would sitlike at the end and I had my desk and Jack was six six at the
time and he would come down and what he would do is like the door would beclosed. He would stick his fingers underneath and be "Dad, let's play.Let's go play ball. It's beautiful outside." Right? So, I felt this terrorwhere I'm "Okay, I want to be a great father, right? I want to go outside.The weather's beautiful. I'm still trying to build my a business and try to getout there and like find clients. And I looked at Re at one point and I'm thisis not going anywhere. I'm I don't know. I think I was in a lot of self-doubtat
that point. And then we made the decision to get, you know, I was I think Imight need some office space just to kind of like separate the work and thenseparate the home life. I picked an office 3 minutes down the road. It was a3minut drive from our house. But that that decision was so critical because atthat point and I was able to focus on just the business and growing thebusiness and getting out there and like you know kissing the baby, shaking thehands, taking on the warm bodies. It didn't matter at that point cuz it waslike okay we've got to we got to get this thing moving right.
And then I was able to go home, focus on, you know, family, focus on being, youknow, a good dad to both of our wonderful children. And at that point, I wasokay. And yeah, I mean, that was 11 years ago. So, but yeah, I think there wasthat time where I was I don't know if I made the right choice. we were livingoff, you know, fortunately Re was working full-time at that point and, youknow, we were living off her salary and I'm I'm feeling kind of like a schmuck.I'm not paying any bills. Very short. Let's I'm I'm costing more than what I'mputting into this right now. So down going and that can be Yeah. be
so so so hard. We there really are several in in a career that's been with thisbusiness 37 years. But I would say during COVID, but not for the obviousreasons. Everything about COVID was scary, odd, weird, sudden. I mean, it wasall of those things. We I remember distinctly sitting in our tasting room andwithin I was one of the longtime, oh, it's not going to be that bad, right? Iwas in the camp of I understand there's something. I'm not trying to beflippant, but I'm not a doomsday person. And so I sort of was, you know,glasses.
You're not going into your mailing bunker. I'm not going any bunker yet. Butthat day when it was announced that there was this official pandemic or orwhenever I want to say it was March 12th, I sat in our tasting room and I tookand instigated at at some point. We watched $800,000 of business for the yearcome off the books. And I remember just having a pit like this is happening.This is real. You should be scared. And I was, but I kept pushing it. I keptpushing it because I was going to be brave. And even during all of the times thatagain Kathy and I never ever I remember later
that same day or the next day getting our our team together in the middle ofthe kitchen. We were all standing in a circle and I said, "I don't knowwhat to tell you, but here's what I'm what I know. We're not going to let anyof you go. I don't know if I can keep you working one day, an hour, 3 days,half a day, 14 minutes. I don't know. But I know that we're not going to layyou all off. That's not an option. I have no idea what this curbside stuff. Wehad never done I mean we've done everything in the world of food.
But so we just knew that we were going to make it work and we did. But what wasreally happening is I would then after all of this I I became our company'sdelivery person again because there was no one to do we didn't have manydeliveries but the few that we still had I would take them and we everybodyright in the world was worried as they should be. None of us had ever livedthrough a pandemic. Exactly. Well, I kept I I guess I forced it in so far thatit wasn't until those moments that I would be washing my hand when I got canswhen I got wherever I was going. And do you remember that we
were supposed to sing happy birthday to ourselves two times? Yes. Yeah. So,here's me at all this. And I remember getting to the end of the first HappyBirthday, Michelle, and just sobbing and just like fervently shaking and beingso scared. And I thought, never even told Kathy this, that we were going to goout of business. I was positive. But then by the time I got to the end, thesecond happy birthday, the end of Michelle, I didn't have that anymore. It waslike I would let myself for some reason when I was standing still,
not thinking or doing, realize that this could be it. But then I just like itthat wasn't, you know, what we were going to do. And we I 57:0057minutesremember so fondly like we really did not know what we were doing, butwe emailed everyone. We called everyone we could and said we're still going tohave curbside pickup. Don't even know if anybody would want to come pick up acasserole. Why would they? They don't need it. 800, you know, they have food.They don't But they would. Yeah. And like a $30 purchase would let me hiresomebody for an hour and a half.
A $14 like it just snowballed and then nonprofits that we had donated to overthe years were then calling us to place orders for their teams. I rememberKaren Sher calling and saying, "We don't want something from you. We wantto hire you." And I just remember crying in the van and it was 40 freakingbox lunches which seemed at the time like they were ordering caviar for theworld. Oh, sure.
Well, but but really it was cool because it gave us a chance, right? And it itwas just that. But I do remember truly thinking that's it. This is likedoomsday. Yeah. The feeling. Yeah. Most business owners felt that during thepandemic. It was just pandemic parts. Brian and I are working around the clock.We Yeah, we donated over $110,000 worth of free consulting to area businesses.Anybody that would pick up the phone, I mean, we I we met a lot of peopleduring the pandemic because this everybody was so scared and they didn't knowwhat to do. And you know, we were
able to talk. You know, some people were I I think I may have to lay my entirestaff off. And we're whoa, hold on. Let's let's walk through some otherscenarios and such. And you know, you know, do you have a good staff? And a lotof the places were well, yeah, of course, we don't want to let the letter greatpeople go. And so I I can't imagine how many jobs we were able to save as welljust because we're like, okay, here comes this program. Here comes the Yes.this program, here comes this credit, here comes the loans, like
just connecting people with the resources that were available just to keep thedoors open and keep the curves, you know, whatever that look right? And all ofthose things like I'm thinking of them now as like a not just a life draft, butcontinual life, right? Because with those programs, with that help, with thoselittle things, we could get to the next life. Yes. rat and we could then seethe light and then we could see, you know, and and and I'm sure that that'swhat it was like for for you guys, too. But during the first part of it, whatdid you I don't even know if that's
your if that's your thing. Maybe you felt overwhelmed this morning and youthought, you know, I actually go back to our merger. Yeah, that was tough, too.There were a couple different aspects of it because before a merger I I had HRBranches. It was mine. It was my baby that I created and I and I love you and Ilove being a part of your business and not your business and our business andour lives together. But it was something of my own. And it was this littleamazing idea that I actually turned into a concept for nothing, right? And Iwas very proud of
that. And so when we decided to merge, I had to go through a huge grievingprocess. Yeah, I did. Of letting go and shutting each other. There was one timewe were sitting in our hot tub at home and Brian brought it up and I forgetwhat happened, but I lost it on the poor guy. I'm crying in the hot tub and I'mtelling him how awful this is and this is a mistake and I can't give up ranchesand I mean I was just devastated. It took me about 3 months to really centerthat. And then I was "Okay, I see the vision. I see what we'redoing." And then we get into the actual merger and we do a number of focusgroups and stuff like that. And Doug Price said something during our
spok man so smart full of wisdom and he says during one of our focus groups hesays don't lose sight of the fact that this is a startup. He's like you guysmay have a history and you may be calling it a merger. He's like this truly isa startup. He's "It's a new concept. People don't really understand orget." And at first we were "Oh, that's really good advice, Zach.That's great. Sure." And then as we started down the path even deeper,like we burst with our team, some of our team members weren't f fully boughtinto the merger and we lost
50% no 75% of our accounting team. right before we merged. So, we had to andour admin, one of our ads, like we lost it a large portion because they justthey didn't get it and they didn't want to be a part of the change, which Itotally understand and respect.
So, then we go into the merger and we had saved up reserves and, you know,saved for the merger and stuff, but then clients on the back end are I don'tget what you're doing and now you've outgrown me and so now I'm going away.They they created this perception of in their mind that we were now too big forthem and we had lost clients because of that. And so client or team attrition,client attrition and Google because we merged is a new website and new name. Wewent black. We went invisible on all aspects of SEO, social media,everything.
everything we had built as far as our online footprint was just gone overnight.So we weren't even findable. So which we didn't see that coming even with youknow various experts. It was just something that Yeah. I just went like we kindof expect to be a client nutrition. Sure. Yeah. We weren't shocked by theemployee attrition. It was painful but you know it's okay to be expected. butgoing black and going dark because we have our old websites that are redirectingto the new. So, it's "Oh, that'll support it." Why
figures out who the new one is and how it's Yeah. And all the while, I don'tknow if you knew, we own a house out in Florida and it was hit by I didn'tknow. Yeah. It was hit back in late 2024 by two backto-back hurricanes. And soall the while we're merging and we're also managing the rebuild of ourhurricane ridden neighborhood and home and all of that. So and my dad wasdiagnosed with terminal cancer and we lost two dogs. I mean it was it was 25was a country song written for the world. So I get to the end of 25 and all ofthis seven housing and we pretty much get to the bottom of our reserves. Sowe
had planned my husband's a planner. He rans for the money. We get to the bottomof the reserves which we didn't expect to do. And that man put on his damn cashsocks. We had probably what $100,000 in receivables and within two weeks he wasable to go and recoup it all. We literally I saw it as we packed the you we hadmerged. We were going through this chaos. We were packing the U-Haul to moveback into our house in Florida. 1:05:001 hour, 5 minutesAnd it was the nightbefore. Brian and I just were "It's the end of us.
We're we're done. We're toast." And Brian put on the catch socks the nextmorning, hopped into the car with the U-Haul and started making phone callsafter I yelled at our painters. Well, our GC. Yeah, that was the GC. Yeah, Ilost it on him first. He was in the wrong place with Cuz they were way behindand we're like, "We're coming. you need to be done. this needed to be donetwo months ago. like not okay. This wasn't even done yesterday. This was likeyou told us it was going to be done four months ago and I was like I'll giveyou an extra month. Like I'm realistic in this world. But yeah, we were fourmonths beyond timeline.
Yeah. In that moment though, I don't think I ever felt so much despair and fearfor our business. Looking back, it was probably just compounded by like 40,000different things. But then it was heavy all year. I bet when you just feel likeit it's not going to be okay. Yes. Right. Yeah. That's a that's a scary thingfor anybody. But I think especially for an entrepreneur because we it's all sopersonal. We know we need a lot of people to help us. But right does that meanI'm not going to be okay? Yeah. That's just my business.
Yeah. I think there's so much that goes into it because you know you have allthese people who are depending on you and for us and I think for you too eventhough we have different business models it's our team members first andforemost like this is their livelihood. This is why they wake up and they settheir alarm in the morning so they can not just come here to work but so theycan pay their bills and support their family. And then our clients, like weknow our clients depend on our expertise and the support that we give them. Andif we fall off the face of the earth, we
put businesses in jeopardy. It's a domino effect. And then I think that there'sa little bit of ego involved, too. Oh, I bet. Yes. Absolutely. Yeah. Yeah. Wow.Yeah. Yeah. It's it is it's a it's an amazing thing to continue to strive afterhaving those those lows and those fears and that cyclical part of all of ourbusiness and still wake up and like only want the best, you know, only onlyexpect the best, only want to give the best. Exactly. You know, and I'm surethat's what you think it is. I don't think you can keep going
just out of pure self-preservation or desires. It there's always everyentrepreneur I've ever met that does well. Yeah. Has some sort of extrinsicdrive that it's wanting to do good for the community, wanting to do good fortheir teams, wanting just to leave the world a little bit better than how wefound it. Absolutely. Yeah. And that Yeah. All of that tied in with thatresponsibility in a good way that you have to your clients and that we have toour clients. And you know the people the people that did let us during that costuff, several of our
clients said, "I want you to keep my deposit because many didn't, but manydid because we we know we'll all get through this and that's okay." whichwas brilliant because it it it was it it saved us and it also gave us thatextra drive that no matter what we're not going to be gone when these peopleare ready to use their have their event. Yeah. And it doesn't work this way.They don't give us something without us giving them something back. And that,you know, that's incredible. Yeah. That that feels really good. Yeah, I meanyou guys are the the centerpiece to life's biggest moments and that's reallyimportant.
You guys carry that that torch very bright and beautifully. Thank you. Wow.See, I told I know it goes by fast. It really does. I'm like I could continuethis for Yeah. Thank you. Yeah. I agree. Thank you. Awesome. Yeah, thank you somuch. We Well, same here. We think the world of of both of you and um I'm sorrythat you had those bumps and I'm sorry you don't have other bumps in the roadin your business, but you're amazing people and what a what a cool story. Eventhough you did rope it over her into saying yes, baby. I got you some LC.
There you go. I know he's a numbers guy, but see gentlemen, take dating advice.LLC's LLC's.
Michelle, thank you for joining us today, but also thank you for yourfriendship, being a conference, partner, a champion. I don't know where wewould be without you.
Thank you so much for being one of the early absolutely cheering us on.Appreciate you guys so much. Okay, I want you to plug your business reallyquick to all of our viewers. Thank you and taste your delicious. You can findus at www.pbcatering.com. 1:11:001 hour, 11 minutesWe have three divisions,Picnic Basket, cravings, and Buffalo Gals grilling company. And we do cateringfor, as Re said, for all of life's special events many, many times for thehappy events in our lives. But even when the events are maybe somber and morecelebration of life oriented, we find extreme honor in being able to bethere
for you during those times as well. So, um, please check us out. We are acustom caterer that absolutely we have menus we can share that are tried andtrue, but we really love to be able to play in our sandbox a little bit for youand get creative and find ways to work with your budget. So, Thank you.Perfect. Yeah. I was just thinking I'm like we experienced that brilliantcustomizable just creations that you guys brought for our launch event forSavvion which was just I was just blown away. Yeah. 1:12:001 hour, 12minutesYeah. Yeah. So, I love that I love that you guys do that because I'msure there's a lot of places out there where it's "Okay, here's yourchoices or
this is what you get and it's standard and it drives our love creativelybecause sometimes they say, "What do you mean they had,00 you know, menusand they also do love that that opportunity." So, I'm sure they would notbe happy if they didn't have that creative. every event really is different andevery person is different and so you have to approach those things and yeah wehave things that we would recommend that that I think we do really really wellbut at the end of the day we want to we want to do what the client thinks yeahwith our launch party what's um
how's the future um future travel what's the the name of that land inDisneyland Sorry. Tomorrowland. Tomorrowland. 1:13:001 hour, 13 minutesYes.Thank you. Could not think of the word. It was a Tomorrowland thing and theycame up with this whole entire retro futuristic. Really fun. Yeah. Menu. Theyeven our champagne. You guys did sparkling galaxy. T. We'll pop some picturesinto the feed. Yeah, we can definitely Yeah, we got a lot. It was incredible.They made like a TV for our display. Yes, we still have that little cute TV inour sales office. Scary.
It's scary when people in the TV start talking back to us. I'm kidding. Okay,that'll freak you out. I will not be bringing the TV up after dark. No. Okay,guys. We're going to go ahead and land this plane. I mean, I can sit here andtalk with Michelle all day. Stop being so cool, my friend. This is Re and Brianof Show Me Yours. Thank you so much for joining us today. Signing off withMichelle Talarico and we will see you for the next Show Me Yours.